TD Ameritrade Senior Analyst, Business Insights in St. Louis, Missouri

The Senior Analyst will be responsible for leading strategic analysis to inform & support business decisions of Marketing Leadership. The person in this role will procure data, perform rigorous analysis, discern insights, formulate recommendations, distill key findings for executive-level consumption, and present those findings to leadership.

This role will also have responsibility of supporting certain Marketing programs including, but not limited to (1) Early Tenure Management, (2) Promotional Offers, and (3) Lead Generation. As these programs continue to evolve, this individual will be relied upon heavily to develop deep client insights that will build better client experiences and maximize marketing effectiveness.

The position involves Senior Management exposure, a deep understanding of our internal data warehouse and BI solutions (Tableau), as well as strong SAS/SQL knowledge and the ability to work with large and complex data sets. This ideal candidate will demonstrate a high level of autonomy, producing reporting, program forecasts, and ad hoc analysis with little-to-no guidance often with tight deadlines.

  • Lead the development of insightful ad hoc analysis to support decision makers within Marketing and across the firm

  • Leverage technical abilities to access large, complex and disparate datasets, translating Marketing requests into actionable data requirements, analysis, and recommendations

  • Maintain key relationships outside of Marketing, including Finance, Retail Distribution, and Product, to realize analytical synergies

  • Use data visualization & presentation skills to present findings in a clear and concise manner

  • Provide reporting and analytical support to the Early Tenure Management, Promotional Offers, and Lead Generation programs

  • Provide recurring reporting regarding new client onboarding to describe client engagement

  • Provide forecasts of offer spend based on new program launches or new account targets set by the business

  • Provide reporting and analytical support for lead generation programs, affiliate referral programs, as well as one-off campaigns aimed at lead generation

  • Provide consultative support to Program Manager(s), recommending changes/enhancements to supported programs as necessary

  • Take an active role in the continued transformation of supported programs as they evolve

  • Provide timely and relevant analysis to evaluate effectiveness changes as a result of strategic shifts made to offer strategy

  • Provide analytical support on an ad hoc basis for Marketing Leadership

  • Strong business acumen; ability to see how business decisions impact the client experience & the firm’s ability to drive revenue

  • Advanced knowledge of SQL

  • Advanced knowledge of Microsoft Excel (pivot tables, vlookups, etc.)

  • Experience using Base SAS

  • Experience using TDA’s internal data warehouse preferred

  • Ability to communicate with multiple levels of the TDA Marketing organization, presenting findings and recommendations in a clear and concise manner

  • Ability to manipulate, organize and analyze large data sets

  • Ability to effectively prioritize multiple tasks and meet required deadlines

  • 4 year college degree in Business, Finance, Economics, Statistics, Information Technology, Computer Science or Engineering preferred

  • 4-5 years total experience

  • Military education or experience may be considered in lieu of civilian requirements listed

TD Ameritrade is an equal opportunity employer. At TD Ameritrade we believe that people matter. We value diversity and believe that it transcends race, national origin, age, marital status, gender identity / expression, sexual orientation, citizenship status, service in the armed forces, disability, thoughts, ideas and perspectives. Our commitment to building an inclusive culture is aimed at attracting and retaining diverse talent, clients and shareholders to the firm. It's a belief that's core to the success of our organization.