Thermo Fisher Scientific Global Market Development Manager, Agribusiness - Remote US in Kansas City, Missouri
Position Title: Global Market Development Manager, Agribusiness - Remote US
What will you do?
We are seeking a Global Market Development Manager to join our Agribusiness team. The successful candidate will be a member of our GSD Agribusiness Global Market Development Team, responsible for developing and executing key marketing programs for production animal diagnostic testing and plant/animal genotyping. This person will be a member of the team and work on the strategic direction and tactical implementation of activities and deliverables supporting the Agribusiness vertical and executing-to-plan.
Based remotely in any major US city with a preference in the Central Time Zone.
Work as part of a team to develop strategic, multi-channel integrated marketing plans, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs.
Identify target customer segments and create value propositions and key messages for each segment.
Develop and execute engaging marketing campaigns to generate awareness and drive demand; achieve measurable results for key initiatives and new and/or existing products.
Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders.
Successfully engage internal and external advertising agencies to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials.
Maintain campaign metrics dashboards to measure the effectiveness of marketing activities.
Partner with Product Management and Regional Marketing Managers to develop and deliver sales training and support materials.
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentations.
How will you get here?
Bachelor's degree in Marketing or Communications is preferred. Bachelor of Science or advanced degree in Biology, Molecular Biology, Genetics, or other life science is a plus.
3+ years of proven hands-on experience in marketing roles of increasing scope.
Exceptional communication skills as well as analytical, project management and planning skills.
Broad knowledge of marketing 4Ps, channels-to-market, segmentation, value proposition, marketing plan and campaign development, content marketing, voice of customer research and customer journey maps.
Self-starter and collaborative within project teams, and successful track record working in complex environments, including managing expectations of multiple stakeholders across business units and regions.
Written and oral communication skills including presentations to leadership.
Strong attention to detail.
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables.
Flexibility and adapting quickly to change.
Approximately 15-25% domestic and international travel.
At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.