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Bayer Digital Marketing Lead - FieldView in Creve Coeur, Missouri

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Digital Marketing Lead - FieldView


The primary responsibilities of this role, Digital Marketing Lead, are to:

  • Attract, develop and retain top talent within the Digital / FieldView marketing team;

  • Drive farmer and dealer demand for Climate products;

  • Be responsible for pricing, packaging, promotions and allocation of FieldView market funding for all FieldView products;

  • Design and implement distribution strategy including ownership of budget and deployment of compensation / incentive programs;

  • Be responsible for Communications Plan budget and implementation including Advertising, Promotion and Marketing budget to strategically drive demand for FieldView products;

  • Be responsible for the development of U.S. brand strategy to expand the market perception of brand value and increase brand equity to support sales and engagement;

  • Convert software and hardware functionality into practical customer benefits;

  • Lead cross functional teams to develop sales, demo, marketing and training materials;

  • Demonstrate an expert ability to demonstrate the value of Climate products via written materials and presentations;

  • Be a primary representative of Climate Science, Product and Marketing organizations to Bayer field sales teams, third party dealers and farmers;

  • Provide cross portfolio leadership to the utilization of digital tools, insights and farmer data to develop cross portfolio targeting opportunities.

Relocation assistance may be offered with this role.


Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

  • Bachelor's degree in Business Management, Marketing, Ag or related field with at least 10 years of expertise in Marketing, Sales and/or Product Management;

  • Experience overseeing the execution of a brand strategy;

  • Previous budget management experience;

  • Ability to work within cross-functional teams in a matrix organization;

  • Strong leadership skills;

  • Interpersonal effectiveness;

  • Results orientation;

  • Negotiating skills.


Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Location: United States : Missouri : Creve Coeur

Division: Crop Science

Reference Code: 344021

Contact Us

Email: hrop_usa@bayer.com

Job Segment: Agricultural, Equity, Field Sales, Advertising, Marketing, Agriculture, Finance, Sales