Oracle Digital Marketing Manager, Social in Chesterfield, Missouri
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Oracle is seeking a creative results-driven Digital Marketing Manager to extend the vision for our social media marketing efforts, to deliver great buyer experiences, drive pipeline and create revenue in support of the global Oracle Cloud HCM Pillar.
This is an exciting opportunity to lead the global strategy, design and implementation of our social media marketing programs, through the development of a social media strategy framework in alignment with the team s overall digital marketing strategy, implementation of that strategy across multiple teams, creation and management of a testing and optimization framework (including A/B testing), and reporting out on social- attributable traffic, leads, opportunities, and revenue as the primary metrics for success. This role is designed for a digital marketing professional who has experience in B2B social media and excels in situations where building consensus across multiple teams is critical. The ideal candidate will drive results knowing that performance is dependent on many stakeholders, partners and vendors.
Build, drive and own the framework and strategy of our global Oracle Cloud HCM social approach, spanning from awareness and engagement to demand generation, including content recommendations, test planning, optimization, and reporting across multiple product lines, developing a cohesive long-term plan to constantly optimize and improve traffic and down-stream conversion
Partner with global Oracle Cloud HCM operations and analytics team, the Corporate social team, and the Corporate paid media in-house agency, to track, report and communicate performance against KPIs to stakeholders, including regional field marketing leads, and executive leadership on a regular basis. Specific areas of focus for reporting include:
o On-Platform impression, engagement and follower metrics
o Social contribution to global pillar web traffic
o Social contribution to key down-funnel metrics, including event registration & attendance, demand generation registrations, leads, converted opportunities and revenue
- Serve as day-to-day social client for in-house Paid Media agency
o Manage budget, briefing, and goals and measurement strategy for boosting organic social posts
o Manage budget, briefing, and goals and measurement strategy for paid social demand generation, as well as optimizing down-stream conversion to revenue for any paid social registrations
o Collaborating with the internal agency to optimize paid social performance through content sourcing, landing page optimization, ad copy optimization, and any other needs
o Partner with internal Paid Media agency to ensure that Oracle Cloud HCM is well-positioned to participate in any social advertiser betas, including any creative development needs, lead management needs, or any other considerations
o Partner with internal agency to incorporate paid social performance into overall Oracle Cloud HCM social performance reporting
Enable regional field teams to easily and consistently promote events and regionally-developed content, to maximize the value of social channels while ensuring global consistency across regions and platforms
Develop and implement an influencer marketing strategy, including investment and measurement strategy, maximizing the value of outside influencers, Oracle influencers, and Oracle s Champions employee amplification program
Lead global Oracle Cloud HCM social plan implementation, from ideation to results, and rely on key stakeholders for execution in support of global campaigns
Be the absolute and self-sufficient subject matter expert in B2B social, bringing in innovation and applying best practices in digital marketing, but lean on others to execute
Deliver on pipeline growth goals and revenue targets while building innovation, optimizations and excellence in execution across initiatives
5 years of experience in B2B social media marketing (for Enterprise or SaaS a plus)
Demonstrated success improving other social programs across KPIs like engagement, conversions and pipeline generation
Understanding of organic social, paid social and digital marketing best practices and latest tools and trends
Understanding B2B marketing alignment with sales, and how social fits into a cross-channel strategy
Strong project management skills and relationship building skills across various teams
Data-driven and very comfortable with handling and analyzing data, and building reports to track performance metrics including pipeline creation, revenue attribution and ROI
Comfortable presenting ideas and reports to stakeholder groups and leadership
Proven ability to solve challenging problems with creative ideas and persistence
Title: *Digital Marketing Manager, Social *
Location: United States
Requisition ID: 210000DS